RED TRAY PURCHASING ALLIANCE LAUNCHES ONLINE ORDERING AND CLAIMS PROCESSING POWERED BY VISIONWEB

New Functionality Simplifies Online Ordering and Shortens Reimbursement Time for Red Tray Members

Vicksburg, MS – June 18, 2010 – Red Tray Purchasing Alliance announced today the launch of ophthalmic product ordering and insurance transaction processing powered by VisionWeb. Both services are now available through the Red Tray website at www.redtraysaves.com.

Red Tray President Jerry Hayes, O.D. explains: “The addition of VisionWeb functionality means our members can now place frame and lab orders with one login at one website rather than phoning, faxing and using multiple sites to order from our 200+ suppliers. Members will still receive their maximum Red Tray discount on all orders placed through www.redtraysaves.com. With direct access to VisionWeb’s insurance processing service, members will also be able to maximize their cash flow by shortening reimbursement cycles with thousands of payers.”
 
Ken Engelhart, President and CEO of VisionWeb adds, “VisionWeb is pleased to partner with Red Tray to offer their members a convenient, customized point of access to our ordering and insurance processing services via the Red Tray website.”

Red Tray members interested in ordering ophthalmic product or processing insurance transactions online are encouraged to call Red Tray Member Services at (800) 416-7676 or visit www.redtraysaves.com for more information. It is not necessary to have an existing VisionWeb account to access these services on the Red Tray website.

About Red Tray
Red Tray Purchasing Alliance was founded three years ago by Jerry Hayes, O.D. and now has members in 43 states. According to Hayes, Red Tray’s average customer volume is five times that of a typical buying group member. Hayes says: “During a difficult economy, Red Tray has been able to offer members a way to save an additional 3% to 12% over discounts offered through other sources. This value proposition has enabled us to experience tremendous growth in a short period of time.” Dr. Hayes is also the founder of HMI Buying Group, the largest O.D. owned buying group in the country.

About VisionWeb
Headquartered in Austin, TX, VisionWeb is the online service to help eyecare providers and laboratories simplify and streamline their businesses. VisionWeb offers online multi-payer insurance transaction processing; convenient direct-to-supplier online ordering and tracking; and other benefits for opticians, optometrists, ophthalmologists, optical manufacturers, laboratories, distributors, and patients. For more information, please visit www.visionweb.com or call (800) 874-6601.